A commercial product, such as this can of tooth powder in its
cardboard box, shows us that the Edwardians cared about their
teeth in a similar way to us today. The text on the box gives very
precise instructions, but with a slightly different use of
language:
The teeth should be examined by the dentist at least once a
year and cleaned if necessary, and should receive such other
attention required.
It is essential that all foreign matter be removed from between the
teeth. The quill makes the best pick.
Stains and tarter should be kept off the teeth from early
childhood. The cavities of decay should be filled when small to
accomplish the best result.
As soon as possible children should be instructed in the proper use
of brush and powder, so that correct habits of cleanliness will be
early established. Their teeth are usually neglected until much
harm is done. In most cases irreparable injury has been caused, as
decay and premature loss of temporary teeth or decay and loss of
the first, largest and most important of the permanent teeth, or
unhealthy and unsightly irregularities have resulted: with proper
care and the advice of a skilful and painstaking dentist would
surely have been prevented.
A commercial product will also have to sell itself, so the
packaging will be trying to compete with other products on the
shelf for our attention. Looking at the design of the packaging can
tell us about the graphics, and advertising style of the period.
The tooth powder was imported from the E.L Graves Tooth Powder Co.
in Chicago, and distributed in Britain by Thomas Christy & Co.
in East London.
The development of toothpaste began as long ago as 300BC in India
and China. The Egyptians made tooth powder from a mixture of
powdered ashes of hooves of oxen, myrrh, pumice and powdered and
burned eggshells. The Greeks and Romans were the first to bind
loose teeth together, and support artificial teeth with fine gold
wire. Tooth powder was available in Britain from the late 18th
century onwards, and often contained dangerous and abrasive
materials such as brick dust and cuttlefish. Glycerine was
added to tooth powders to make them more palatable, and
borax was used to give a cleansing, foaming effect.
In 1896 Colgate Dental Cream was the first to be packaged in the
collapsible tubes that we are familiar with today. Toothpaste
manufactures are now obliged to list the ingredients of their
product. Dr E.L Graves declines to tell us the ingredients of his
unequalled tooth powder.
Height:10cm